Deb L. Kinney, the founder of Trustparency PC, brings decades of expertise in estate planning, trust administration, probate, and relationship agreements. She established a prominent estate planning firm in the San Francisco Bay Area before pivoting in 2020 to concentrate on her larger and more complex clients, both in planning and administration. 

During this period, Deb developed a deep understanding of the prevailing challenges in trust administration, spanning operational and technological demands. Motivated by this insight, she launched Trustparency PC, a pioneering firm committed to infusing efficiency and empathy into the trust administration process. Trustparency PC is one of California's only law firms dedicated to trust administration. 

Deb's affinity for the complexity of trust administrations—whether navigating delicate family dynamics, managing decisions about real estate, overseeing business interests, or safeguarding special collections—underscores her passion for her work. 

With her sense of humor, her quick insights and orientation to finding solutions, Deb has a knack of deescalating issues and solving problems.  Deb believes in fairness, compassion and integrity, and brings those values to her practice everyday.  

Deb has two adult children, a grandbaby, is chair of the Planned Parenthood Mar Monte Advocates Board, and has served on the board of Equality California, Horizons Foundation and most recently Tides Advocacy, a pro-black organization helping people fight for social justice, build political power and change public policy.