Deb Kinney established a prominent estate planning firm in the San Francisco Bay Area before pivoting in 2020 to concentrate on her larger and more complex clients, both in planning and administration.

During this period, Deb developed a deep understanding of the prevailing challenges in trust administration, spanning operational and technological demands. Motivated by this insight, she launched TrustParency_PC, a pioneering firm committed to infusing efficiency and empathy into the trust administration process. TrustParency_PC is one of California’s only law firms dedicated to trust administration.

Deb’s affinity for the complexity of trust administrations—whether navigating delicate family dynamics, managing decisions about real estate, overseeing business interests, or safeguarding special collections—underscores her passion for her work.

With her sense of humor, her quick insights and orientation to finding solutions, Deb has a knack of deescalating issues and solving problems.  Deb believes in fairness, compassion and integrity, and brings those values to her practice everyday.

Deb has two adult children, a grandbaby, is on the boards of Planned Parenthood Advocates Mar Monte, the Equal Rights Advocates Board, the California Women Lawyers Association and the Women Lawyers of Alameda County. She previously served on the board of Equality California, Horizons Foundation, the National LGBT Bar Association and most recently Tides Advocacy, a pro-black organization helping people fight for social justice, build political power and change public policy.